Maybe this is a move to try to capture some of the hardwood success of the NBA champs.
Spurs Sports and Entertainment announced it has changed its D-League affiliate Austin Toros’ name, to the Austin Spurs.
The press release says the name change will share the parent name of the NBA champs Spurs.
“The rebranding of the Austin franchise is a terrific opportunity to capitalize on the substantial equity of the Spurs brand,” said Rick Pych, Spurs Sports & Entertainment President of Business Operations. “The name change creates an instantly recognizable link between the two franchises and is a natural progression based on the important role the Austin team plays in the development of young players, general managers and coaches who are on their way to reaching their dream of making it to the NBA.”
The logo has also changed to be more recognizable with the Spurs brand. Though the team will keep the same silver and black colors.
Hey, there is nothing wrong with trying to emulate the best in the league.