Warriors to wear Chinese New Year jerseys

The Golden State Warriors are innovators not only when it comes to their offense, but also when it comes to what they’re wearing. The team announced that they will don a new kind  of jersey to celebrate the Chinese New Year in February.

This has never been done before and it’s a nice way to honor both the players of Chinese descent and the people who make up a large portion of the NBA’s viewers as well. The Warriors are also the most popular team on Weibo in China, a social media site, with 1.5 million followers. “The popularity of the NBA is at an all-time high in China,” NBA China CEO David Shoemaker said. “We think fans will want these special-edition jerseys as another way to connect with their favorite teams, and we will look closely at doing more special retail items like this in the future.” It’s nice to see the NBA making even more strides globally, especially in a market that the other major sports don’t really  utilize.

About Benjamin Bornstein

A University of Florida grad, Ben likes basketball way more than he should. He gets excited about a Timberwolves-Kings game so that should tell you how intense the passion is for him. His favorite teams are the Spurs and Magic because he likes to be on both ends of the winning spectrum.