Past Becomes Future: Wizards Unveil New Logos, Jerseys

As if trading away Gilbert Arenas and most of the roster from their 2008 playoff run wasn’t enough, the Wizards went ahead and re-branded with new jerseys, colors and logos today.

UnseldGone are the gold and blue and back yet again are the classic red, white and blue of the Bullets days. Unfortunately not gone is the strange logo, likely designed by a kid in ms paint of a strange-looking, basketball-toutiing wizard living on a basketball crescent moon.

But the changes were enough to please 75 percent of Wizards fans voting on a poll on the Washington Post’s Wizard Insider blog.

“The updating of the Wizards uniforms and the introduction of several new marks has been a priority we have focused on with our partners at adidas and the NBA league office for the better part of the past year, and we are thrilled to showcase these efforts today,” said Wizards Executive Vice President of Business Operations Greg Bibb. “We are grateful to adidas and the league for their guidance and support on this project. Our new look pays homage to the past while pointing to an exciting future. Today marks another significant step forward for our team, our players, our staff and our fans.”

One of the secondary logos also pays tribute to the old Bullets logo. It’s a lowercase “dc” with part of the “d” extending as an arm reaching for a basketball. The other primary logo is a basketball with the Washington Monument.

In my opinion, it’s definitely an upgrade and as a basketball fan in my 30s, I’m liking that teams are re-incorporating some of their old colors and jerseys I grew up seeing.

About Michael A. De Leon

Michael founded Project Spurs in 2004. He started The Spurscast, the first Spurs podcast on the Internet, in 2005. Michael has been interviewed by the BBC, SportTalk, the Sports Reporters Radio Show, MemphisSportLive, OKC Sports Wrap and ESPN radio among others. He is a credentialed member of the media for the San Antonio Spurs and Austin Toros. He is also the founder of Project Spurs' sister sites, Toros Nation and Stars Hoops.